Friday, June 21, 2024

Generation Alpha May Be The Last Generation To Shop In Malls

Today's blog is an update on a past blog.

Update On A Past Blog

The biggest mall in San Francisco is closing due to sales decreasing and lower number of shoppers. The COVID-19 global pandemic, employees working at home, and inflation are factors, too. Popular stores such as Nordstrom, Banana Republic, Whole Foods, LuluLemon, Disney, Macy's, The North Face, J. Crew, and Old Navy announced in summer 2023 they leave the Westfield San Francisco Centre. The Century San Francisco 9 movie theater owned by Cinemark closed in Jun 2023. However, the mall stays open for new businesses renamed to Emporium Centre San Francisco at a later date. I wrote two blogs on malls. The first blog is SOMT: Fast Times At Ridgemont High written on Jan 20, 2018 and SOMT: A Few Malls Still Exists Today written on Mar 24, 2018. SOMT stands for Sign Of My Times, an occasional blog sharing my thoughts how time changes life from when I was young to today. The malls are a people get-together magnet. People gather to socialize.

I remember a conversation with a group of friends back in my college years. It was a Friday night. We were bored. There was a suggestion we go to the mall. One disagreed admirably. He didn't believe in going to the mall to hang out. My opinion on malls is unchanged. Malls are a great place for gatherings. People are present. Human interaction. Face to face socializing. People spend money for the local economy.

Unfortunately, online commerce is another reason malls close. The generation alpha people born from 2013 to present may be the malls' final customers. There are people still shopping at malls at all ages; in particular, generation alpha's grandparents representing the baby boomer generation. The best malls remain. Winning malls stay open. Losing malls close.

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